Types of Music Video-Concept Based Video

These music videos are based around one single concept or idea. These particular videos are sometimes very unusual and mostly original ideas. They usually apply a particular editing or filming technique, which they carry on using throughout the music video.

Christina Perri's song Human follows one concept: Her in a white room and as the lighting changes to flicker the audience get a glimpse of her as a machine. She starts off with perfect skin but towards the end, reality reflects and all her tattoo's appear to show. 

This video reflects her life and how being famous can put a lot of pressure on a person as you are constantly judged and he message to the viewers from this video is that she is just human and everyone makes mistakes.

The sparks that rain down on her at 3:41 gave the video more of an edge.

This music video also follows one concept: Owl City singing in a bedroom.

All the objects that come alive in this video, make the video very dramatic and this gives it a full effect.

Even though both of these videos follow one concept, they are both dramatic and effective because of the effects that have been used.